From the latest ACBSP newsletter … so have we started to see MBA (or doctoral) students who fit some of these archetypal characteristics? Are we “designed” to address some of these challenges w/r/t curriculum, student services, and classroom instructional approaches? Would be interested in your thoughts on this article 
Best, Al
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“Here come the millennials – the next big wave of
M.B.A. students” summarizes an article appearing
on page B6 of the February 14 issue of The Wall
Street Journal. The article is available to
subscribers at Schools, Recruiters Try to Define Traits of Future Students. Main points of the article include: • Daphne Atkinson, a vice president at the
Graduate Management Admission Council, says that
millennials like structure and will want schools
and companies to give them clear rules to follow.
“This generation grew up with play dates and
other organized activities…so they will prefer
well-defined policies and responsibilities. They
may not like dealing with the ambiguity they will inevitably face as managers.” • Allyson Moore, director of full-time M.B.A.
career services at New York University, notes
that millennials have been doted on by their
parents since birth and will likely expect more
than the usual attention from admission
officials, career counselors, professors and
alumni mentors. “Some career-service centers may
have to expand their staffs to give the
millennials more individual counseling.”
Further, they will be more transparent about
sharing compensation information with each other.
“Employers may need to offer more consistent
salary packages to M.B.A. hires…or be prepared to defend any disparities.” • Some b-school Web sites feature blogs and
online chats and allow applicants to check their
acceptance status online 24/7. But M.B.A.
programs may have to go further, creating
promotional podcasts for prospective students to
download to their iPods, for example, and making
admission officials available for instant messaging.
• Recruiters say achievement-oriented millennials
want detailed descriptions of their work duties
upfront, as well as a timetable for promotions.
• Millennials tend to demonstrate a strong
commitment to social responsibility and will be
drawn to companies with similar values.